Preference Prompts and Preference Exchange Protocol (PEP)
Preference Prompts and Preference Exchange Protocol (PEP) are powerful concepts that enable more personalised experiences for users while protecting their data. As language models continue to transform the way we live and work, personalisation will become an essential feature for many products and services. Personalisation allows companies to tailor their offerings to meet the specific needs and preferences of each user, which can enhance the overall user experience.
Preference Prompts are gathered over time and fed into a personal Digital Doppelgänger language model. This model is a digital twin that represents the user and stores their preferences. For example, a music fan can explain different tracks they love and why, as well as share the context of why and when they listen to specific music types. This information can then be communicated with by music providers to create more personalised playlists and recommendations based on context. The Digital Doppelgänger acts as a protector of user data, only sharing what is required and operating on behalf of the human user.
Preference Exchange Protocol (PEP) is a protocol that enables the exchange of preference information between different digital twins. PEP provides a standardised way to represent and share user preferences, making it easier for different applications and services to work together to provide a seamless personalised experience.
PEP provides benefits for both users and companies. For users, PEP enables a more personalised and seamless experience across different applications and services, without the need for manual input of preferences into each application whilst providing natural language-based interactions for security and permission. This saves time and reduces the risk of errors.
For companies, PEP provides valuable insights into user preferences that can be used to create a more targeted user experience. By providing a more personalised experience, companies can build stronger relationships with their users and increase customer loyalty.
This is an outline video and presentation of Preference Prompts and the Preference Exchange Protocol to gather feedback and comments.
The slides are here for reference but you really need to watch the video to get the context.